Multiple Customer Management (MCM): What Is It?
Google MCM, also known as Multiple Customer Management, enables publishers to efficiently sell their ad inventory across AdX marketplace.
Key programmatic advertising trends in 2024 which will act as a guide for future ads.
With the decline of third-party cookies, there are important questions being raised about the future of programmatic advertising, a field that has experienced significant growth in the past two decades.
Programmatic advertising must adapt to changes, but it will continue to be a crucial tool in the world of digital marketing.
The projected programmatic display ad spend in the US is expected to reach $148.8 billion in 2023, showing a 16.5% increase compared to the previous year. Furthermore, it is anticipated to experience a further 13% growth, reaching $168 billion in 2024.
5 Optimal Strategies for Enhancing Marketing Efficiency in Programmatic Advertising
As a market research analyst, this blog will delve into the realm of programmatic advertising best practices. We will explore the effective utilization of audience targeting, integration with analytics data, frequency caps, overlap analysis, and outcome-based bidding. By implementing these strategies, you can enhance the efficiency of your programmatic media campaigns, reducing wastage and maximizing ROI for improved marketing effectiveness.
DV 360 Important Questions Part-4 in Programmatic Advertising
In this post you will find important questions related to DV 360 .This is part-4 of the important questions of DV 360 series.
Display and Video 360(DV 360) important questions (Part-3)
Display and Video 360(DV 360) important questions. In this post of DV 360 important questions part 3 we discuss many important questions.
Programmatic Advertising PodCast with Anant Chaturvedi
In this episode of Programmatic Advertising Episode , we have with us is Anant Chaturvedi, who is a Programmatic Advertising Professional .He is currently working with Outbrain . He has previously worked with companies like media.net and VDO.AI too. In this PodCast we discuss important Questions pertaining to Ad Tech Field and Programmatic Advertising.
DV 360 Features
DV360 is made up of five parts that work together to make managing campaigns easier: Campaigns, Audiences, Creatives, Inventory, and Insights. This style makes it easier to provide a faster and more creative digital marketing service. It does this by giving media buyers the tools and data they need to optimize their campaigns effectively.
How to Manage Call to Action Ads through Google Ad Manager.
In this video I will show how to mange Call to action Ads through Google Ad Manager Dashboard. It is done via Inventory Rules on Google Ad Manager Dashboard A call to action (CTA) is a marketing term that refers to the next step or the action that the marketer wants the consumer to take.
Calls to action can be as direct, such as a button that says “Buy Now,” or a softer CTA such as “Read More.” In order to make your Ads non-intrusive specially in a transactional Website you can customize the Ad locations on your web pages to restrict Call to Action Ads from appearing.
VDO.AI Podcast
In this Podcast of Programmatic Advertising , we have with us is Founder of Ad Tech Company VIDEO.AI VIDEO.AI has good monetization offerings for all Publishing Segments and Variety of Advertising Options available for Advertisers. The Company has a global presence.
Google Ad Manager Dashboard Overview
This video is for all Programmatic Advertising and Digital Marketing Aspirants who want to learn about the features of Google Ad Manager Dashboard.
This video is the first video in this series of Google Dashboard Home Page Contents where you will see what is there on Home Page of Google Ad Manager.
It includes Overview, Anomalies, Revenue Report, Bid Count, Losing Bids, Winning Bids, Revenue via Different Programmatic Channels like Programmatic Open Auction , Programmatic Guaranteed , PMP Deals.