The growing importance of Adaptive Banner Ads in Programmatic Advertising.
An adaptive banner makes better use of the available screen size. Additionally, compared to a smart banner, an adaptive banner is a better choice.
The issue of Jobs in Programmatic Advertising and the reducing Pay Packages.
Last 8 Months have remained tough for Publishers as well as Ad Tech Companies. The Publishers are finding it difficult to manage the falling Ad Revenue and eCPms. The Ad…
The Curious Case of Programmatic Advertising Revenue Fall in last 7 Months.
While the direct advertising rates have always remained on higher side dur to guaranteed impressions and Roadblocks , the charm of Programmatic Ads was still intact. Come 2022 March, we hear about fall of two large banks in US , Signature Bank and SVB Bank. Why these banks are important? Because many start up Ad Tech Companies like Roku had parked their money in these banks. The sudden fall disrupted the cash flow of these companies, which indirectly affected the Publishers Ad Revenues too.
Programmatic Advertising Concepts
In this video we will discuss the Programmatic Advertising Concepts in a summarized way through pictorial and theoretical representations :
New Things to know about Header Bidding (Part-1)
In essence, header bidding is a programmatic auction in which bid requests are delivered in real time to a number of demand partners to increase the value of ad inventory.
Programmatic Advertising Question Series 3
Continuing with the series of Programmatic Advertising Questions lets discuss some of the most important questions of Ad Tech in Programmatic Ads .
Programmatic Advertising Question Series Part 4
Continuing with Programmatic Advertising Questions Series we will discuss the following Questions relevant for Programmatic Advertising Interviews and Enhancing your Knowledge Base about Programmatic Advertising:
Programmatic Advertising Questions Series Part2
In this Video of Programmatic Advertising we will discuss the answers to the following questions :
1.What is viewability?
2. What is the Difference between CPM and eCPM?
3. What’s a viewable ad?
4. What are measurable Impressions?
5. What is Viewable Rate and Measurable Rate?
6. What is a HAR LOG?
7. What is a Charles Session?
8. What is Ad Mediation?
9. What is the Process of Ad Mediation? How does it actually work?
10.What are the Uses of Ad mediation Platform?
11.What Are the Benefits of Ad Mediation?
Google Ad Manager Features
In this Video I will give a walkthrough of Google Ad Manager Features including:
1. Sales
2. Proposals.
3. How to Set Up Programmatic Guaranteed and Preferred Deals.
3. Orders and Line Items Creations for Direct Ads and PG PD Deals.
4. Creatives in Line Items
The Issues of Programmatic Advertising
In this Video we will discuss the important issues of Programmatic Advertising which affects the Ad Delivery, ROI , Budgetary Spend and Future Scope of Promotional Campaigns