The Issues of Programmatic Advertising
In this Video we will discuss the important issues of Programmatic Advertising which affects the Ad Delivery, ROI , Budgetary Spend and Future Scope of Promotional Campaigns
Google Ad Manager- How to Create New Ad Units and New Ad Unit Tags under Google Ad Manager
In this video we will discuss how to create New Ad Units and Tags under Google Ad Manager. I will show the step by step procedure of creation of New Ad Units and Generation of Ad Unit Specific GPT Tags or Google Publisher Tags which can be sued for display of Programmatic and Direct Ads on a Particular Location of a Publishers Website . We will discuss, what all things are option to be set up by the Publishers while Creation of Ad Unit and Ad Unit Tags .How to activate and how to use the tags in the Header and Body of Web Page for delivery Ads via Ad Unit Tags .
ALL ABOUT AMPHTML ADS IN Programmatic Advertising
AMPHTML ads are a better way of building, delivering, and measuring ads that are faster, lighter, and more secure. AMPHTML ads are ads built using AMPHTML and use many of the smart components that make AMP pages fast. These ads are only delivered after being validated, ensuring that they’re free of malware. Best of all, these ads can be delivered anywhere on the web, not just on AMP pages. AMPHTML ads achieves the goal of making ads themselves as fast as the rest of the AMP page. AMPHTML ads can serve on both AMP pages and non-AMP pages.
Creatives under Order and Line Items in Google Ad Manager.
In This Video of Creatives we will show how Creatives are set under Google Ad Manager Line Items. The Type of Creatives Like Display . HTML, Third Party Tag Creatives , Campaign Manager 360 Tag Creatives , Custom Creatives.
We will also talk about VAST Creatives Type of Vast Creatives including Video, Overlay , Audio Creatives.
We will talk about how the creatives can be uploaded Advertiser Wise , how creatives can be uploaded in Bulk Manner.
We will also talk about Ad Review Center Under Creatives where the Ads which are Prioritized For Review, Already Reviewed and Blocked Ads are Shown. We will show How Ads are blocked which does not follow the standard terms and guidelines of Advertisement made by the Publisher.
How such Ads can be searched via URLs, Images and Screenshots and Can be Blocked Accordingly.
Programmatic Advertising Demo in Google Ad Manager- Orders and Line Items .
Order and Line items are an essential component of Programmatic Advertising .In this video i will show how an order is created and how a line item is made. Essential Features under Orders as well as Line items.
Google Ad Manager Dashboard Home Page Overview
Programmatic Advertising Practical Demonstration is very important to understand the concepts of Google Ad Manager and Features of Google Ad Manager Dashboard Such as Pricing Rules , eCPM, Audience.
The Importance of SiteMap in SEO and a Website.
Sitemaps health search engines successfully crawl your Website by making it easier to find all the sites pages and links. A sitemap is not a compulsory requirement for a Website but it helps in improving Search Engine Optimization (SEO).
The Future of Programmatic Advertising-Challenges and Opportunities
Globally , the Publishers as Well as the Advertisers are Facing a very tough time on account of Recession and Global Bank Crashes Like SVB , were Ad Start Ups Like Roku and BuzzFeed had parked their funds. Ad Rates were comparably much lower (almost 20 points) in the Month of March 2023 than it was in the Month of February
Google Top 20 Free Certifications you must do in 2024.
the Field of Analytics , Marketing, Advertising, Programmatic Advertising is a must for professional from Digital World.
Programmatic Advertising Concepts Part 4- Demand Side Platform:
A Demand Side Platform is a Programmatic Advertising Solution which automates and facilitates the buying of various types of Ad Inventories like Search Ads, Video Ads ,Display Ads by Advertisers and Ad Agencies .