Google Ad Manager Ad Selection: How Ads Are Chosen and Delivered
Digital advertising is the backbone of online publishing, and one of the most critical components of this ecosystem is the Google Ad Manager Ad Selection process. Every time a user…
Connecting GAM , GA4 and DV 360 for an a holistic growth of Publishers Property and database.
How to Connect Google Ad Manager (GAM) with Google Analytics 4 (GA4) and Display & Video 360 (DV360) for Greater Benefits In today’s digital marketing ecosystem, leveraging first-party data is…
Important Interview Questions for DV 360 (Part-4)
In this part 4 of DV 360 we discuss 20 next important questions related to DV 360 in Programmatic Advertising . Lets discuss them one by one : 1. What…
Top 20 Question for Interviews in in Display and Video 360 (DV 360) for Interviews (Part-2)
In this Part 2 we will discuss next set of 20 questions of DV 360 Interviews in Programmatic Advertising which will be helpful in cracking interviews for Programmatic Advertising: Lets…
How to generate State Wise Reports in Google Ad Manager
In this video I will guide you what filters to apply to get reports on Total impressions, Revenue, Ad requests and CTR from Google Ad Manager and fetch reports successfully.…
What Is Preferred Deal?
A preferred deal is a type of advertising agreement where a publisher grants exclusive access to a certain advertiser to purchase ad inventory at a fixed price before it becomes available to other buyers in the open market.
Google Ad Manager-Important Terminologies to know and Use.(Part-3)
In this post we discuss important terminologies related to Google Ad Manager such as First Party Cookie, Header Bidding, Open Bidding etc.
Macro, Cache Busters and Click Macro what is it?
Macros are special strings in creative code. Ad Manager later replaces this string with another value or code based on a creative’s settings. Macros are useful because you don’t have to directly update creative code if you need to make changes—you can update the macro reference.
Google Ad Manager-Important Terminologies to know and Use.(Part-2)
In this post we discuss important Google Ad Manager Terminologies like Backfill, Bumper Ads, Dynamic Allocation, DMA etc.
Google Ad Manager-Important Terminologies to know and Use.(Part-1)
In this post we will discuss the day to day terminologies used in regular operations in Google Ad Manager .It will help you in understanding the context of Google Ad Manager Operations and management in a better way.