DV 360 Important Questions in Programmatic Advertising Part 2.
DV 360 Important Questions in Programmatic Advertising (Part 2). In this post we will discuss the second set of important questions of DV 360
DV 360 Important Questions (Part-1)
In this article of Programmatic Advertising we will discuss 20 important questions of DV 360 which will be useful during interviews.
Programmatic Advertising PodCast with Anant Chaturvedi
In this episode of Programmatic Advertising Episode , we have with us is Anant Chaturvedi, who is a Programmatic Advertising Professional .He is currently working with Outbrain . He has previously worked with companies like media.net and VDO.AI too. In this PodCast we discuss important Questions pertaining to Ad Tech Field and Programmatic Advertising.
DV 360 Features
DV360 is made up of five parts that work together to make managing campaigns easier: Campaigns, Audiences, Creatives, Inventory, and Insights. This style makes it easier to provide a faster and more creative digital marketing service. It does this by giving media buyers the tools and data they need to optimize their campaigns effectively.
DV360 Adopts New Video Guidelines from the IAB Tech Lab. What Effect Would That Have On Buyers’ Wants for Video Ads?
In the near future, buyers will have far more access to the video ad inventory that is sold on Google’s network.
As per the news received Google demand-side platform, DV360, has already started using the new video.plcmt field from the IAB Tech Lab in OpenRTB bid requests. Publishers and SSPs classify their material in this field using the new video categorization rules from the Tech Lab.
How to Manage Call to Action Ads through Google Ad Manager.
In this video I will show how to mange Call to action Ads through Google Ad Manager Dashboard. It is done via Inventory Rules on Google Ad Manager Dashboard A call to action (CTA) is a marketing term that refers to the next step or the action that the marketer wants the consumer to take.
Calls to action can be as direct, such as a button that says “Buy Now,” or a softer CTA such as “Read More.” In order to make your Ads non-intrusive specially in a transactional Website you can customize the Ad locations on your web pages to restrict Call to Action Ads from appearing.
Google Ad Manager Dashboard Overview
This video is for all Programmatic Advertising and Digital Marketing Aspirants who want to learn about the features of Google Ad Manager Dashboard.
This video is the first video in this series of Google Dashboard Home Page Contents where you will see what is there on Home Page of Google Ad Manager.
It includes Overview, Anomalies, Revenue Report, Bid Count, Losing Bids, Winning Bids, Revenue via Different Programmatic Channels like Programmatic Open Auction , Programmatic Guaranteed , PMP Deals.
The growing importance of Adaptive Banner Ads in Programmatic Advertising.
An adaptive banner makes better use of the available screen size. Additionally, compared to a smart banner, an adaptive banner is a better choice.
The issue of Jobs in Programmatic Advertising and the reducing Pay Packages.
Last 8 Months have remained tough for Publishers as well as Ad Tech Companies. The Publishers are finding it difficult to manage the falling Ad Revenue and eCPms. The Ad…
The Curious Case of Programmatic Advertising Revenue Fall in last 7 Months.
While the direct advertising rates have always remained on higher side dur to guaranteed impressions and Roadblocks , the charm of Programmatic Ads was still intact. Come 2022 March, we hear about fall of two large banks in US , Signature Bank and SVB Bank. Why these banks are important? Because many start up Ad Tech Companies like Roku had parked their money in these banks. The sudden fall disrupted the cash flow of these companies, which indirectly affected the Publishers Ad Revenues too.