Programmatic Advertising Concepts
In this video we will discuss the Programmatic Advertising Concepts in a summarized way through pictorial and theoretical representations :
New Things to know about Header Bidding (Part-1)
In essence, header bidding is a programmatic auction in which bid requests are delivered in real time to a number of demand partners to increase the value of ad inventory.
Programmatic Advertising Question Series 3
Continuing with the series of Programmatic Advertising Questions lets discuss some of the most important questions of Ad Tech in Programmatic Ads .
Programmatic Advertising Question Series Part 4
Continuing with Programmatic Advertising Questions Series we will discuss the following Questions relevant for Programmatic Advertising Interviews and Enhancing your Knowledge Base about Programmatic Advertising:
Programmatic Advertising Questions Series Part2
In this Video of Programmatic Advertising we will discuss the answers to the following questions :
1.What is viewability?
2. What is the Difference between CPM and eCPM?
3. What’s a viewable ad?
4. What are measurable Impressions?
5. What is Viewable Rate and Measurable Rate?
6. What is a HAR LOG?
7. What is a Charles Session?
8. What is Ad Mediation?
9. What is the Process of Ad Mediation? How does it actually work?
10.What are the Uses of Ad mediation Platform?
11.What Are the Benefits of Ad Mediation?
Google Ad Manager Features
In this Video I will give a walkthrough of Google Ad Manager Features including:
1. Sales
2. Proposals.
3. How to Set Up Programmatic Guaranteed and Preferred Deals.
3. Orders and Line Items Creations for Direct Ads and PG PD Deals.
4. Creatives in Line Items
The Issues of Programmatic Advertising
In this Video we will discuss the important issues of Programmatic Advertising which affects the Ad Delivery, ROI , Budgetary Spend and Future Scope of Promotional Campaigns
Google Ad Manager- How to Create New Ad Units and New Ad Unit Tags under Google Ad Manager
In this video we will discuss how to create New Ad Units and Tags under Google Ad Manager. I will show the step by step procedure of creation of New Ad Units and Generation of Ad Unit Specific GPT Tags or Google Publisher Tags which can be sued for display of Programmatic and Direct Ads on a Particular Location of a Publishers Website . We will discuss, what all things are option to be set up by the Publishers while Creation of Ad Unit and Ad Unit Tags .How to activate and how to use the tags in the Header and Body of Web Page for delivery Ads via Ad Unit Tags .
ALL ABOUT AMPHTML ADS IN Programmatic Advertising
AMPHTML ads are a better way of building, delivering, and measuring ads that are faster, lighter, and more secure. AMPHTML ads are ads built using AMPHTML and use many of the smart components that make AMP pages fast. These ads are only delivered after being validated, ensuring that they’re free of malware. Best of all, these ads can be delivered anywhere on the web, not just on AMP pages. AMPHTML ads achieves the goal of making ads themselves as fast as the rest of the AMP page. AMPHTML ads can serve on both AMP pages and non-AMP pages.
Google Ad Manager- Creatives, Creative Types and Creative Set Up Under Google Ad Manager
In This Video we will discuss:
1. Definition of Creatives under Google Ad Manager
2. Type of Creatives
3. Creatives Upload in GAM Library
4. Creative Upload Under Line Items
5. Step to Set Up Creatives Under Google Ad Manager