AD Revenue Fall

The Curious Case of Programmatic Advertising Revenue Fall in last 7 Months.

While the direct advertising rates have always remained on higher side dur to guaranteed impressions and Roadblocks , the charm of Programmatic Ads was still intact. Come 2022 March, we hear about fall of two large banks in US , Signature Bank and SVB Bank. Why these banks are important? Because many start up Ad Tech Companies like Roku had parked their money in these banks. The sudden fall disrupted the cash flow of these companies, which indirectly affected the Publishers Ad Revenues too.

Programmatic Advertising Questions Series Part2

In this Video of Programmatic Advertising we will discuss the answers to the following questions :

1.What is viewability?
2. What is the Difference between CPM and eCPM?
3. What’s a viewable ad?
4. What are measurable Impressions?
5. What is Viewable Rate and Measurable Rate?
6. What is a HAR LOG?
7. What is a Charles Session?
8. What is Ad Mediation?
9. What is the Process of Ad Mediation? How does it actually work?
10.What are the Uses of Ad mediation Platform?
11.What Are the Benefits of Ad Mediation?

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Google Ad Manager- How to Create New Ad Units and New Ad Unit Tags under Google Ad Manager

In this video we will discuss how to create New Ad Units and Tags under Google Ad Manager. I will show the step by step procedure of creation of New Ad Units and Generation of Ad Unit Specific GPT Tags or Google Publisher Tags which can be sued for display of Programmatic and Direct Ads on a Particular Location of a Publishers Website . We will discuss, what all things are option to be set up by the Publishers while Creation of Ad Unit and Ad Unit Tags .How to activate and how to use the tags in the Header and Body of Web Page for delivery Ads via Ad Unit Tags .

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ALL ABOUT AMPHTML ADS IN Programmatic Advertising

AMPHTML ads are a better way of building, delivering, and measuring ads that are faster, lighter, and more secure. AMPHTML ads are ads built using AMPHTML and use many of the smart components that make AMP pages fast. These ads are only delivered after being validated, ensuring that they’re free of malware. Best of all, these ads can be delivered anywhere on the web, not just on AMP pages. AMPHTML ads achieves the goal of making ads themselves as fast as the rest of the AMP page. AMPHTML ads can serve on both AMP pages and non-AMP pages.