Marketing Archives - GIGCONNECTS

Comparative Analysis: DV360 vs. The Trade Desk (DSP Features)
Automation and AI in AdTech and Programmatic Advertising: Challenges and Opportunities
Amazon’s Prime Video Introduces Private Auctions: A Shift Away from Fixed CPMs in CTV Advertising
DV 360 Targeting and audience strategies important questions with answers
The Global Competition Between Connected TV (CTV) Demand via Display & Video 360 (DV360) and The Trade Desk (TTD): A Deep Dive into Platforms, Pros, Cons, and the Future of CTV Advertising
Top 200 Questions Related to Campaign Manager 360 (CM360)
DV 360 campaign creation and management question and answers focusing on building, launching, and managing campaigns.
Supply Path Optimization in Programmatic Advertising: Strategies and Real-World Examples from Ad Tech Leaders in India
Digital Out-of-Home (DOOH) vs. Connected TV (CTV): A Comprehensive Comparison and Future Programmatic Expansion
Google Sunsets “Video Games (Casual & Online)” Category in Ad Manager: Impact and Future Trajectory in Gaming Ads
Top 200 Questions on Google Ad Manager in Programmatic Advertising
Understanding the Major Differences Between CTV and OTT: A Comprehensive Guide
Top 200 Questions Related to CTV Programmatic Advertising
A Comprehensive Guide to Display & Video 360 (DV360): Features, Setup, and Integration
Amazon Prime Video’s Shift to Ads: Impact on CTV Advertising, Consumer Perspectives, and Ethical Considerations
Microsoft’s Acquisition of Xandr DSP and Transition to AI-Powered Advertising
Top 200 Programmatic Advertising Questions for DV 360 for Interviews
10 Mind-Blowing Programmatic Advertising Campaigns That Redefined Digital Success
The Rise of Gen AI Ads in Programmatic Advertising
Agencies and Supply-Side Platforms: A Strategic Alliance Reshaping Programmatic Advertising
Campaign Setup and Execution in Display & Video 360 (DV360).
Programmatic Guaranteed Deal Set Up under Google Ad Manager
Latest Updates and Enhancements in DV360 (March 2025)
Connecting GAM , GA4 and DV 360 for an a holistic growth of Publishers Property and database.
DV 360 Campaign Setup and Important questions based on campaign set up in DV 360 and Optimization.
Important Interview Questions for DV 360 (Part-4)
Important Interview Questions for DV 360 (Part-3)
Top 20 Question for Interviews in in Display and Video 360 (DV 360) for Interviews (Part-2)
Top 20 Question with answers for Display and Video 360 (DV 360) for Programmatic Advertising Interviews
Prominent Advertising Trends to Monitor
How to generate State Wise Reports in Google Ad Manager
Google loses an important antitrust fight over its search monopoly
Netflix is set to introduce its own advertising technology.
What Is Preferred Deal?
The Main Updates To Google Search Are Crushing Sites And Changing The Web
How Google Uses Cookies?
Google Ad Manager-Important Terminologies to know and Use.(Part-3)
Macro, Cache Busters and Click Macro what is it?
Google Ad Manager-Important Terminologies to know and Use.(Part-2)
Google Ad Manager-Important Terminologies to know and Use.(Part-1)
No Matter The Temporal Framework, Third-Party Cookies Will Cease To Exist.
The cookie less world will not become a reality in 2024 as per reports from Google.
The growth of digital advertising revenue decelerates once more in 2023, according to the IAB Ad Revenue Report.
According to the IAB, social video will surpass CTV this year.
Although Google’s Ad Network Business Suffers, Google Search business brings the bacon home.
Why Privacy Sandbox Examiners Feel Comforted Google postponed the death of the cookie
Key Justifications for Video Advertising’s Role in the Future of Marketing & Available Ad Types
Using Programmatic Video Ads: A Guide
DV 360 Reporting Dimension (Part-2)
Dimension Reporting in DV 360 (Part-1)
DV 360 Reporting Parameters- Metrics in Reports (Part-3)
How to Troubleshoot Floodlight Tags and Use Implementation Alarms
Essential Guidelines for DV360 Ad Campaigns
Floodlight Tag: What Is It? A Guide To The Media Campaign Analysis Tool Step By Step
DV 360 Reporting Parameters- Metrics in Reports (Part-2)
DV 360 Reporting Parameters -Metrics in Reports (Part-1)
Understanding first-party data and its marketing benefits
The Top Programmatic Advertising Platforms of 2024 for Publishers
Understanding the Implications of the Third-Party Cookie Phaseout
2024 Adtech Predictions: Overcoming Google’s Cookie Challenge, the Ascendancy of SSPs, and the Transformation of Retail Media
DV 360 Campaign Creation and Set Up – Step by Step Tutorial
DV 360 Insights- Features, Advantages and Limitations.
DV 360 Demo Video of Features and Functionalities
How to fetch reports in Google Ad Manager( GAM)
How to Create Tags for Mobile App via Google Ad Manager(GAM) for Publishers.
Programmatic Guaranteed Deals, Preferred Deal and PMP Deals under Google Ad Manager
Multiple Customer Management (MCM): What Is It?
Key programmatic advertising trends in 2024 which will act as a guide for future ads.
5 Optimal Strategies for Enhancing Marketing Efficiency in Programmatic Advertising
Programmatic Advertising PodCast with Madan Yadav from inMobi
DV 360 Important Questions Part-4 in Programmatic Advertising
Display and Video 360(DV 360) important questions (Part-3)
DV 360 Important Questions in Programmatic Advertising Part 2.
DV 360 Important Questions (Part-1)
Programmatic Advertising PodCast with Anant Chaturvedi
Digital Marketing and Artificial Intelligence. How AI can optimize the results better?
DV 360 Features
DV360 Adopts New Video Guidelines from the IAB Tech Lab. What Effect Would That Have On Buyers’ Wants for Video Ads?
How to Manage Call to Action Ads through Google Ad Manager.
VDO.AI Podcast
Google Ad Manager Dashboard Overview
Programmatic Advertising PodCast with Uwais Sheikh
Publisher Exchange Value Optimization in a Cookie-less Programmatic Ad World.
The growing importance of Adaptive Banner Ads in Programmatic Advertising.
The issue of Jobs in Programmatic Advertising and the reducing Pay Packages.
The Curious Case of Programmatic Advertising Revenue Fall in last 7 Months.
Programmatic Advertising Concepts
New Things to know about Header Bidding (Part-1)
Programmatic Advertising Question Series 3
Programmatic Advertising Question Series Part 4
Google Ad Manager Features
The Issues of Programmatic Advertising
Creation of Tags under Google Ad Manager
The Future of Programmatic Advertising in the AI ERA.
Google Ad Manager- How to Create New Ad Units and New Ad Unit Tags under Google Ad Manager
ALL ABOUT AMPHTML ADS IN Programmatic Advertising
Creatives under Order and Line Items in Google Ad Manager.
Programmatic Advertising Demo in Google Ad Manager- Orders and Line Items .
Google Ad Manager Dashboard Home Page Overview
The Importance of SiteMap in SEO and a Website.
The Future of Programmatic Advertising-Challenges and Opportunities
The Concepts of Programmatic Advertising Part-2.
The Concepts of Programmatic Advertising-Part 1.

April 12, 2024April 12, 2024

Understanding first-party data and its marketing benefits

In this article we will explore different types of data including First Party Data. Its usage and utility and user consent involved .

March 20, 2024March 20, 2024

Indian Sports marketing generated Rs 15,000 cr in 2023: GroupM ESP report

The 11th edition of GroupM ESP's Sporting Nation report suggests that Sponsorships, Athlete Endorsements, and Media Spends by brands, have cumulatively delivered the revenue last year This week saw the…

Marketing

Understanding first-party data and its marketing benefits

Indian Sports marketing generated Rs 15,000 cr in 2023: GroupM ESP report

Comparative Analysis: DV360 vs. The Trade Desk (DSP Features)

Automation and AI in AdTech and Programmatic Advertising: Challenges and Opportunities

The Complete Guide to Payment Aggregators: Flows, APIs, Fraud Detection, and Settlement

Macro, Cache Busters and Click Macro what is it?

Frequent Heart Attacks in Young Indian Population. Why , What and How to Prevent such Heart Attacks.

DV 360 Campaign Setup and Important questions based on campaign set up in DV 360 and Optimization.