Google Ad Manager Ad Selection: How Ads Are Chosen and Delivered
Digital advertising is the backbone of online publishing, and one of the most critical components of this ecosystem is the Google Ad Manager Ad Selection process. Every time a user…
Automation and AI in AdTech and Programmatic Advertising: Challenges and Opportunities
Introduction The advertising technology (AdTech) industry has undergone a massive transformation with the rise of programmatic advertising, where AI-driven automation optimizes ad buying in real time. The integration of Artificial…
Amazon’s Prime Video Introduces Private Auctions: A Shift Away from Fixed CPMs in CTV Advertising
Amazon Prime Video’s private auctions are shaking up CTV advertising by moving away from fixed CPMs to dynamic, real-time bidding. This new deal structure offers advertisers up to 20% cost savings, greater flexibility, and access to premium inventory, bringing CTV closer to programmatic efficiency. Learn how this shift could redefine ad buying in the streaming era.
DV 360 Targeting and audience strategies important questions with answers
1. What are the audience targeting options in DV360? DV360 offers a wide range of audience targeting options to reach specific users: First-Party Audiences: Data from your own sources (e.g.,…
The Global Competition Between Connected TV (CTV) Demand via Display & Video 360 (DV360) and The Trade Desk (TTD): A Deep Dive into Platforms, Pros, Cons, and the Future of CTV Advertising
Connected TV (CTV) advertising has emerged as a powerhouse in the digital advertising ecosystem, bridging the gap between traditional TV's mass reach and digital's precise targeting. As consumer behavior shifts…
Top 200 Questions Related to Campaign Manager 360 (CM360)
This comprehensive guide answers the top 200 Campaign Manager 360 (CM360) questions every digital marketer needs to know. Covering everything from basic setup to advanced troubleshooting, Floodlight configuration, reporting discrepancies, and API integrations, you’ll find solutions to all your CM360 challenges. Whether you’re troubleshooting tracking issues, optimizing campaigns, or preparing for certification, this ultimate CM360 FAQ collection serves as your complete reference for mastering Google’s enterprise ad server
DV 360 campaign creation and management question and answers focusing on building, launching, and managing campaigns.
41. How do you create a new campaign in DV360? Log into your DV360 account via the Google Marketing Platform. Navigate to the Campaigns tab in the left menu and…
Supply Path Optimization in Programmatic Advertising: Strategies and Real-World Examples from Ad Tech Leaders in India
Introduction Programmatic advertising has revolutionized how digital ads are bought and sold, enabling advertisers to reach targeted audiences at scale through automated, real-time bidding. However, the complexity of the programmatic…
Digital Out-of-Home (DOOH) vs. Connected TV (CTV): A Comprehensive Comparison and Future Programmatic Expansion
Discover the major differences between DOOH and CTV in programmatic advertising, their niche segments, and how they’ll drive future omnichannel campaigns with data-driven targeting and real-time optimization.
Google Sunsets “Video Games (Casual & Online)” Category in Ad Manager: Impact and Future Trajectory in Gaming Ads
On May 3, 2025, Google announced it would phase out the "Video Games (Casual & Online)" sensitive category from its AdSense Blocking Controls, effective May 15, 2025, with existing blocks…