Programmatic Advertising Questions Series Part2

In this Video of Programmatic Advertising we will discuss the answers to the following questions :

1.What is viewability?
2. What is the Difference between CPM and eCPM?
3. What’s a viewable ad?
4. What are measurable Impressions?
5. What is Viewable Rate and Measurable Rate?
6. What is a HAR LOG?
7. What is a Charles Session?
8. What is Ad Mediation?
9. What is the Process of Ad Mediation? How does it actually work?
10.What are the Uses of Ad mediation Platform?
11.What Are the Benefits of Ad Mediation?