Information Education and Entertainment
Information Education and Entertainment
Order and Line items are an essential component of Programmatic Advertising .In this video i will show how an order is created and how a line item is made. Essential Features under Orders as well as Line items.
In this video we will learn about How Programmatic Guaranteed Deals, Preferred Deals and Private Market Place Auction Deals are setup and finalized under Google Ad Manager .You will learn about the features of PG Deals , Preferred Deals and PMP Deals . The Basic Difference between PG Deals and Preferred Deals and Private Market Place Auction Deals .
Programmatic Advertising Practical Demonstration is very important to understand the concepts of Google Ad Manager and Features of Google Ad Manager Dashboard Such as Pricing Rules , eCPM, Audience.
Globally , the Publishers as Well as the Advertisers are Facing a very tough time on account of Recession and Global Bank Crashes Like SVB , were Ad Start Ups Like Roku and BuzzFeed had parked their funds. Ad Rates were comparably much lower (almost 20 points) in the Month of March 2023 than it was in the Month of February
A Demand Side Platform is a Programmatic Advertising Solution which automates and facilitates the buying of various types of Ad Inventories like Search Ads, Video Ads ,Display Ads by Advertisers and Ad Agencies .
For Sellers via SSP and Ad Exchanges Real Time Bidding Helps in Dynamic Ad Allocation of Premium Ad Inventories , Non Premium Ad Inventories and Remnant Ad Inventories on real time basis. It helps in managing the revenue of Ad Inventories , the unfilled impression’s are reduced which helps in reduction of billing and proper utilization of Ad Locations available as per the requirement, bids and importance from Advertiser point of view
Programmatic Advertising is a fancy Term in Digital Marketing which needs to be understood properly in technical terms. Hence I am starting a series of Programmatic Advertising Concepts and Processes which which will elaborate the concepts, components and the process of Programmatic Advertising in Detail.
Digital Marketing Professional who don’t have any hands on experience in operating Programmatic Advertising Tools like Google Ad Manager for Website Owners/ Publishers who form part of SSP (Supply Side Platform) and Display and Visual 360 (DV360) for Advertisers who form part of Demand Side Platform.