Information Education and Entertainment
Information Education and Entertainment
Connected TV (CTV) programmatic advertising has transformed the way brands reach audiences, combining the precision of digital advertising with the immersive experience of television. As this space continues to evolve,…
Display & Video 360 (DV360) is a powerful tool in the digital advertising landscape, offering advanced capabilities for programmatic ad buying. As part of the Google Marketing Platform (GMP), DV360…
Amazon Prime Video’s decision to introduce advertisements for its subscription-based customers marks a significant shift in the streaming landscape. Starting June 17, 2025, in markets like India, Prime Video will include “limited” ads in its movies and TV shows unless subscribers pay an additional fee for an ad-free experience—Rs 699 per year or Rs 129 per month on top of the existing Rs 1,499 annual Prime membership.
Microsoft is phasing out Xandr Invest DSP by March 2026, replacing it with a revolutionary Copilot-powered, AI-driven ad-buying platform. This shift introduces conversational ad buying, automated creative generation, and privacy-focused targeting, leveraging Microsoft’s first-party data. Explore how this move impacts the DSP market, publisher CPMs, and the future of programmatic advertising.
Top 200 Questions on Display & Video 360 (DV360) for 2025 Overview These 200 questions span the full spectrum of DV360, Google’s enterprise-level demand-side platform (DSP) for programmatic advertising. They…
Programmatic advertising has transformed the digital marketing landscape, leveraging AI and real-time data to deliver hyper-targeted ads with unmatched precision. By automating the ad-buying process, brands can connect with their…
Agency-SSP partnerships are revolutionizing programmatic advertising in 2025, addressing ad fraud, enhancing transparency, and securing premium inventory to drive better campaign results. Learn how this strategic alliance is reshaping the ad tech landscape
“Unlock the power of Display & Video 360 with this step-by-step DV360 campaign setup and execution guide. Whether you’re launching Display banners, Video ads, YouTube campaigns, or Programmatic Guaranteed deals, this detailed walkthrough covers it all. Learn how to structure Insertion Orders, configure Line Items, assign creatives, and optimize for success. Perfect for advertisers aiming to boost performance in 2025, this guide simplifies DV360’s complexities, offering actionable steps to execute impactful campaigns across all formats.”
Below is a detailed explanation of how to set up and execute a Programmatic Guaranteed Deal under Google Ad Manager (GAM), including step-by-step guidance and practical examples. This guide assumes…
Introduction Google’s Display & Video 360 (DV360) continues to lead the programmatic advertising space with cutting-edge innovations. As of March 2025, DV360 has introduced AI-powered optimizations, enhanced privacy features, and…