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![Social Video](https://gigconnects.in/wp-content/uploads/2024/04/Social-video-250x250.png)
According to the IAB, social video will surpass CTV this year.
Digital video advertising expenditures, including social video, CTV, and online video, are expected to reach $63 billion in 2024, according to the IAB, a 16% increase from the previous year.