Information Education and Entertainment
Information Education and Entertainment
How to Connect Google Ad Manager (GAM) with Google Analytics 4 (GA4) and Display & Video 360 (DV360) for Greater Benefits In today’s digital marketing ecosystem, leveraging first-party data is…
Key Points DV 360 is a digital advertising platform by Google for managing campaigns across display, video, TV, and audio, with advanced targeting and automated bidding features. Setting up a…
In this part 4 of DV 360 we discuss 20 next important questions related to DV 360 in Programmatic Advertising . Lets discuss them one by one : 1. What…
In the third part of DV 360 Important Questions lets discuss the next 20 important questions for interview. Questions related to Bid Adjustments in DV360: What is a bid adjustment…
In this Part 2 we will discuss next set of 20 questions of DV 360 Interviews in Programmatic Advertising which will be helpful in cracking interviews for Programmatic Advertising: Lets…
As a Programmatic Advertising Job Aspirant its equally important to understand the Demand Side Platform of Google which is DV 360. Lets discuss the Top 20 questions of DV 360…
In this video I will guide you what filters to apply to get reports on Total impressions, Revenue, Ad requests and CTR from Google Ad Manager and fetch reports successfully.…
Similar to a market research analyst, Netflix utilized its upfront presentation to address any concerns regarding its effectiveness as an advertising platform.
Advertisers have expressed frustration with the slow-growing scale of Netflix since it introduced ads at the end of 2022. Last year, advertisers expressed their concerns about the limitations of targeting and measurement.
A preferred deal is a type of advertising agreement where a publisher grants exclusive access to a certain advertiser to purchase ad inventory at a fixed price before it becomes available to other buyers in the open market.
Cookies are small pieces of text sent to your browser by a website you visit. They help that website remember information about your visit, which can both make it easier to visit the site again and make the site more useful to you. Similar technologies, including unique identifiers used to identify an app or device, pixel tags, and local storage, can perform the same function