DV 360 Reporting Parameters- Metrics in Reports (Part-2)
DV 360 Reporting Parameters-Reporting in Metrics .In this post we discuss next 20 reporting metrics in DV 360.
The Top Programmatic Advertising Platforms of 2024 for Publishers
Programmatic advertising is the preferred choice for publishers who are in the know. The market has experienced remarkable growth, with a projected ad spend of $271 billion anticipated by 2025 in the US alone.
With the inclusion of top-notch ad templates and ad inventory, programmatic ads enable publishers to optimize user experience and boost user retention. Over time, these metrics directly contribute to increased revenue for publishers.
Understanding the Implications of the Third-Party Cookie Phaseout
Google has initiated the process of gradually eliminating third-party cookies. Initially, Tracking Protection will be implemented for 1% of Chrome users, with plans to extend it to all users by Q3 2024. This change is crucial for marketers as it restricts traditional targeting and tracking strategies that heavily rely on third-party cookies. Marketing professionals need to prioritize leveraging first-party data, embracing emerging technologies and platforms for precise targeting, and expanding their marketing strategies.
2024 Adtech Predictions: Overcoming Google’s Cookie Challenge, the Ascendancy of SSPs, and the Transformation of Retail Media
2024 Adtech Predictions: Overcoming Google’s Cookie Challenge, the Ascendancy of SSPs, and the Transformation of Retail Media
DV 360 Campaign Creation and Set Up – Step by Step Tutorial
In this post we will understand step by step how a campaign is set up under DV 360 to bid for a publishers platform to show advertisements.
DV 360 Insights- Features, Advantages and Limitations.
In this post we discuss the insights of DV 360 platform offered by Google for Demand Side , its advantages as well as its limitations.
DV 360 Demo Video of Features and Functionalities
In this video you will find video of DV 360 features and functionalities video from Google Marketing Platform Channel on YouTube.
How to fetch reports in Google Ad Manager( GAM)
Reporting is a very important segment of Google Ad Manager in Programmatic Advertising. If you don’t know how to fetch reports in Google Ad Manager, you will lag far behind in understanding GAM properly and Programmatic Advertising segments properly.
How to Create Tags for Mobile App via Google Ad Manager(GAM) for Publishers.
While it is very easy to generate GPT (Google Publisher Tags) for a Publishers Website or Mobile Web Property. It is difficult to generate Mobile App Tags as it required additional implementation process. It is to be done through android developers link which needs to be integrated later by Mobile App developer team.
Multiple Customer Management (MCM): What Is It?
Google MCM, also known as Multiple Customer Management, enables publishers to efficiently sell their ad inventory across AdX marketplace.