Google Ad Manager-Important Terminologies to know and Use.(Part-3)
In this post we discuss important terminologies related to Google Ad Manager such as First Party Cookie, Header Bidding, Open Bidding etc.
Macro, Cache Busters and Click Macro what is it?
Macros are special strings in creative code. Ad Manager later replaces this string with another value or code based on a creative’s settings. Macros are useful because you don’t have to directly update creative code if you need to make changes—you can update the macro reference.
Google Ad Manager-Important Terminologies to know and Use.(Part-2)
In this post we discuss important Google Ad Manager Terminologies like Backfill, Bumper Ads, Dynamic Allocation, DMA etc.
Google Ad Manager-Important Terminologies to know and Use.(Part-1)
In this post we will discuss the day to day terminologies used in regular operations in Google Ad Manager .It will help you in understanding the context of Google Ad Manager Operations and management in a better way.
No Matter The Temporal Framework, Third-Party Cookies Will Cease To Exist.
Google Privacy Sandbox once more postponed the arbitrary deadline for deprecating the third-party cookie on Tuesday, thereby averting the imminent Q4 deadline for the industry.
Yet, could it have been that tantalizing of an announcement?
Extensive industry scrutiny and numerous concerns have been expressed regarding the proposed solutions in the Privacy Sandbox. A comprehensive examination of the Sandbox’s deficiencies was undertaken by the IAB Tech Lab.
The cookie less world will not become a reality in 2024 as per reports from Google.
Google declared on Tuesday that it will extend its self-imposed deadline to remove cookies from Chrome for a third time, despite having previously assured that it would not do so. This follows two delays in the previous deadline.
The growth of digital advertising revenue decelerates once more in 2023, according to the IAB Ad Revenue Report.
The growth of digital advertising revenue decelerates once more in 2023, according to the IAB Ad Revenue Report.
According to the IAB, social video will surpass CTV this year.
Digital video advertising expenditures, including social video, CTV, and online video, are expected to reach $63 billion in 2024, according to the IAB, a 16% increase from the previous year.
Although Google’s Ad Network Business Suffers, Google Search business brings the bacon home.
Although Google’s Ad Network Business Suffers, Google Search business brings the bacon home.
Why Privacy Sandbox Examiners Feel Comforted Google postponed the death of the cookie
Google has once again extended the lifespan of third-party cookies. And the digital ad industry is unsurprised. Given the ongoing challenges and divergent feedback, it was not surprising that companies…