Information Education and Entertainment
Information Education and Entertainment
Google has once again extended the lifespan of third-party cookies. And the digital ad industry is unsurprised. Given the ongoing challenges and divergent feedback, it was not surprising that companies…
Video ads now play a crucial role in captivating potential customers, going beyond just being a part of your digital advertising strategy.
In this post we discuss about the Programmatic Video Advertisements under Ad Tech. the various Video Ad Formats, the Publishing Channels etc.
In this post we discuss reporting dimensions such as Eligible Cookies on First-Party Audience List, First-party Audience List, Impression Counting Method .
The list of dimensions that can be found in different Display & Video 360 reports is as follows. 1. Ad Position (Under General Category) Tells you where on a screen…
Lets Discuss next 20 important reporting metrics in Reports under DV 360 For Part-1 Click on this Link. For Part 2 Click on this Link. 1. Win Rate(In Win Loss…
Verify that the floodlight is operational. Go to your Advertiser > Activities > Floodlight. Make sure the status of your activity is active and look at the columns labeled "Impressions…
With the growing importance of privacy protection to consumers, businesses are seeking strategies to effectively engage new and existing customers without compromising their privacy. Google’s Display & Video 360 (DV360) demand side platform (DSP) has proven to be a versatile solution for advertisers, enabling them to effectively navigate the privacy-focused ecosystem through programmatic ad buying.
DV 360 Reporting Parameters-Reporting in Metrics .In this post we discuss next 20 reporting metrics in DV 360.
Programmatic advertising is the preferred choice for publishers who are in the know. The market has experienced remarkable growth, with a projected ad spend of $271 billion anticipated by 2025 in the US alone.
With the inclusion of top-notch ad templates and ad inventory, programmatic ads enable publishers to optimize user experience and boost user retention. Over time, these metrics directly contribute to increased revenue for publishers.