Programmatic Advertising PodCast with Madan Yadav from inMobi
In this 3rd Episode of Programmatic Advertising Podcast we have Madan Yadav, Senior Manager- Supply Partnerships at inMobi
We discuss variety of topics on Ad Tech under this Q&A
DV 360 Important Questions Part-4 in Programmatic Advertising
In this post you will find important questions related to DV 360 .This is part-4 of the important questions of DV 360 series.
Display and Video 360(DV 360) important questions (Part-3)
Display and Video 360(DV 360) important questions. In this post of DV 360 important questions part 3 we discuss many important questions.
DV 360 Important Questions in Programmatic Advertising Part 2.
DV 360 Important Questions in Programmatic Advertising (Part 2). In this post we will discuss the second set of important questions of DV 360
DV 360 Important Questions (Part-1)
In this article of Programmatic Advertising we will discuss 20 important questions of DV 360 which will be useful during interviews.
Programmatic Advertising PodCast with Anant Chaturvedi
In this episode of Programmatic Advertising Episode , we have with us is Anant Chaturvedi, who is a Programmatic Advertising Professional .He is currently working with Outbrain . He has previously worked with companies like media.net and VDO.AI too. In this PodCast we discuss important Questions pertaining to Ad Tech Field and Programmatic Advertising.
Digital Marketing and Artificial Intelligence. How AI can optimize the results better?
AI has transformed from a mere concept to a revolutionary tool for digital marketers in the present day. It plays a crucial role in powering personalized ads, predictive analytics, customer experiences, and many other aspects.
In this article, we’ll explore the impact of AI on digital marketing, provide examples of its applications, discuss the challenges involved, and highlight various tools available (not limited to ChatGPT!). Additionally, we’ll discuss the skills required to leverage AI to your advantage.
DV 360 Features
DV360 is made up of five parts that work together to make managing campaigns easier: Campaigns, Audiences, Creatives, Inventory, and Insights. This style makes it easier to provide a faster and more creative digital marketing service. It does this by giving media buyers the tools and data they need to optimize their campaigns effectively.
DV360 Adopts New Video Guidelines from the IAB Tech Lab. What Effect Would That Have On Buyers’ Wants for Video Ads?
In the near future, buyers will have far more access to the video ad inventory that is sold on Google’s network.
As per the news received Google demand-side platform, DV360, has already started using the new video.plcmt field from the IAB Tech Lab in OpenRTB bid requests. Publishers and SSPs classify their material in this field using the new video categorization rules from the Tech Lab.
How to Manage Call to Action Ads through Google Ad Manager.
In this video I will show how to mange Call to action Ads through Google Ad Manager Dashboard. It is done via Inventory Rules on Google Ad Manager Dashboard A call to action (CTA) is a marketing term that refers to the next step or the action that the marketer wants the consumer to take.
Calls to action can be as direct, such as a button that says “Buy Now,” or a softer CTA such as “Read More.” In order to make your Ads non-intrusive specially in a transactional Website you can customize the Ad locations on your web pages to restrict Call to Action Ads from appearing.