Information Education and Entertainment
Information Education and Entertainment
In this Podcast of Programmatic Advertising , we have with us is Founder of Ad Tech Company VIDEO.AI VIDEO.AI has good monetization offerings for all Publishing Segments and Variety of Advertising Options available for Advertisers. The Company has a global presence.
This video is for all Programmatic Advertising and Digital Marketing Aspirants who want to learn about the features of Google Ad Manager Dashboard.
This video is the first video in this series of Google Dashboard Home Page Contents where you will see what is there on Home Page of Google Ad Manager.
It includes Overview, Anomalies, Revenue Report, Bid Count, Losing Bids, Winning Bids, Revenue via Different Programmatic Channels like Programmatic Open Auction , Programmatic Guaranteed , PMP Deals.
In this Podcast I have with me is Uwais Shaikh. He is a Performance Marketer with Walt Disney.
He has more than 6 Year of Work Experience Programmatic Advertising . He has worked with Big Companies Like Logic Serve Digital, GroupM.
I discuss with him very important Programmatic Advertising Questions from the point of view of a Performance Marketer and what goes in making a Promotional Campaign Click in Terms of Conversions . We discuss Questions such as
There is a rhythmic anxiety against Chrome’s timeline for those who closely track the difference in value of addressable (Chrome) vs. non-addressable (Safari) inventory due to the drumbeat of third-party cookie (3PC) deprecation.
An adaptive banner makes better use of the available screen size. Additionally, compared to a smart banner, an adaptive banner is a better choice.
Last 8 Months have remained tough for Publishers as well as Ad Tech Companies. The Publishers are finding it difficult to manage the falling Ad Revenue and eCPms. The Ad…
While the direct advertising rates have always remained on higher side dur to guaranteed impressions and Roadblocks , the charm of Programmatic Ads was still intact. Come 2022 March, we hear about fall of two large banks in US , Signature Bank and SVB Bank. Why these banks are important? Because many start up Ad Tech Companies like Roku had parked their money in these banks. The sudden fall disrupted the cash flow of these companies, which indirectly affected the Publishers Ad Revenues too.
In this video we will discuss the Programmatic Advertising Concepts in a summarized way through pictorial and theoretical representations :
In essence, header bidding is a programmatic auction in which bid requests are delivered in real time to a number of demand partners to increase the value of ad inventory.
Continuing with the series of Programmatic Advertising Questions lets discuss some of the most important questions of Ad Tech in Programmatic Ads .