Concepts of Programmatic Advertising Part 2

The Concepts of Programmatic Advertising Part-2.

For Sellers via SSP and Ad Exchanges Real Time Bidding Helps in Dynamic Ad Allocation of Premium Ad Inventories , Non Premium Ad Inventories and Remnant Ad Inventories on real time basis. It helps in managing the revenue of Ad Inventories , the unfilled impression’s are reduced which helps in reduction of billing and proper utilization of Ad Locations available as per the requirement, bids and importance from Advertiser point of view