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How Quick Commerce Firms Like Blinkit, Zepto, and Swiggy Instamart Are Tapping Advertising Revenues to Drive Profitability

Quick commerce giants like Blinkit, Zepto, and Swiggy Instamart are racing toward profitability by harnessing the power of quick commerce advertising revenue, with an estimated ARR of ₹3,000–3,500 crore. Targeting impulse-driven urban shoppers, these platforms have become a magnet for FMCG giants and D2C brands, offering hyper-local ad placements that drive sales. As Blinkit leads with a 45% share, the blend of speed, engagement, and targeted marketing is reshaping India’s retail landscape.

Open Network for Digital Commerce (ONDC).The Future Opportunities and Challenges.

Open Network for Digital Commerce (ONDC) is a government-backed initiative to develop an open and transparent framework for e-commerce in India. ONDC is not a specific platform, but rather a set of open standards and protocols that will allow different e-commerce platforms to interoperate with each other. This will create a more competitive and efficient e-commerce market, benefiting both consumers and businesses.