TTD HUMAN

Deep Dive: How The Trade Desk Leverages HUMAN Security for In-Platform Ad Fraud Detection

Ad fraud siphons billions from digital ad budgets each year, but The Trade Desk is fighting back with HUMAN Security’s advanced pre-bid and post-bid defenses. By embedding HUMAN directly into its platform, TTD safeguards advertisers across CTV, audio, mobile, and web—blocking invalid traffic in real time, improving ROI, and setting a new standard for fraud-resilient programmatic advertising in 2025.