AI and Digital Marketing

Digital Marketing and Artificial Intelligence. How AI can optimize the results better?

AI has transformed from a mere concept to a revolutionary tool for digital marketers in the present day. It plays a crucial role in powering personalized ads, predictive analytics, customer experiences, and many other aspects.

In this article, we’ll explore the impact of AI on digital marketing, provide examples of its applications, discuss the challenges involved, and highlight various tools available (not limited to ChatGPT!). Additionally, we’ll discuss the skills required to leverage AI to your advantage.

DV 360

DV 360 Features

DV360 is made up of five parts that work together to make managing campaigns easier: Campaigns, Audiences, Creatives, Inventory, and Insights. This style makes it easier to provide a faster and more creative digital marketing service. It does this by giving media buyers the tools and data they need to optimize their campaigns effectively.

Video Ads

DV360 Adopts New Video Guidelines from the IAB Tech Lab. What Effect Would That Have On Buyers’ Wants for Video Ads?

In the near future, buyers will have far more access to the video ad inventory that is sold on Google’s network.

As per the news received Google demand-side platform, DV360, has already started using the new video.plcmt field from the IAB Tech Lab in OpenRTB bid requests. Publishers and SSPs classify their material in this field using the new video categorization rules from the Tech Lab.

AI

Generative AI in Marketing

The advent of social media over the past few years has led to a great spike in influencer marketing. With generative AI on the rise, many marketers think this is just the beginning. The article that follows delves into the ways that generative AI is changing influencer marketing.