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![Cookie Less world](https://gigconnects.in/wp-content/uploads/2024/03/Cookieless-world-1-250x250.png)
Publisher Exchange Value Optimization in a Cookie-less Programmatic Ad World.
There is a rhythmic anxiety against Chrome’s timeline for those who closely track the difference in value of addressable (Chrome) vs. non-addressable (Safari) inventory due to the drumbeat of third-party cookie (3PC) deprecation.