Key Justifications for Video Advertising’s Role in the Future of Marketing & Available Ad Types
Video ads now play a crucial role in captivating potential customers, going beyond just being a part of your digital advertising strategy.
Using Programmatic Video Ads: A Guide
In this post we discuss about the Programmatic Video Advertisements under Ad Tech. the various Video Ad Formats, the Publishing Channels etc.
DV360 Adopts New Video Guidelines from the IAB Tech Lab. What Effect Would That Have On Buyers’ Wants for Video Ads?
In the near future, buyers will have far more access to the video ad inventory that is sold on Google’s network.
As per the news received Google demand-side platform, DV360, has already started using the new video.plcmt field from the IAB Tech Lab in OpenRTB bid requests. Publishers and SSPs classify their material in this field using the new video categorization rules from the Tech Lab.